Cash-pay women who want lab-guided hormone therapy and a wide menu of longevity add-ons, and can accept a three-month minimum.
- Starting price
- $149 hormone lab panel
- Consult model
- Video and asynchronous messaging
- Prescriber
- Unconfirmed
- Labs
- Billed separately
- Insurance
- Cash pay
- Availability
- 50 states
- Cancellation
- Minimum term or retention process
- Founded
- Denver, CO
Pricing
Seen 2026-10-17: a lab panel plus clinician visit is required to start (Complete Hormone Panel $149, Advanced $399, Comprehensive $699; 50%-off new-customer promos shown). Ongoing care is $50/mo billed quarterly (covers follow-up labs, visits, coaching), with hormones billed separately: estrogen $49-$129/mo, progesterone $54-$69/mo, testosterone $59-$69/mo; women's BHRT listed from $59/mo.
Prices as listed on October 17, 2026. They change often; confirm at checkout.
What we like
- Hormone medication prices are listed per formulation on the site
- Baseline lab panel and clinician visit required before prescribing hormones
- Some prescriptions (estrogen, progesterone, thyroid) can be sent to a local pharmacy to use insurance
Watch out for
- Three-month minimum commitment and 30-day email notice to cancel (per Terms)
- Initial lab panel ($149+) sold separately and non-refundable
- FDA warning letter (June 2026) over misleading compounded GLP-1 claims
- Does not bill insurance directly
Cancelling
Terms of Service: subscriptions carry a minimum of three consecutive months; cancellation only after the initial commitment, requested by email at least 30 days before the next monthly processing date. All products non-refundable; refunds page says subscription payments and lab purchases are not refundable. Marketing pages separately say 'cancel anytime'.
Where it is available
About page: telemedicine practiced 'across all 50 states'. Testosterone cannot ship to AL, AR, CT, DE, GA, HI, LA, MN, MO, NC, ND, OK, PA, RI or SC; at-home blood draws only in certain locations; NY/NJ have separate lab pricing.
- 2026-06 FDA CDER warning letter to Joi and Blokes dba Joi + Blokes: compounded semaglutide/tirzepatide misbranded (labels implied it was the compounder; claims of being 'bioidentical' to Ozempic/Wegovy). Source ↗
