Keeps at a glance
How much does Keeps cost?
From $20/mo for first 3 months (oral minoxidil; $30/mo list). Oral minoxidil checkout page (seen 2026-10-17) lists $30.00, promo $20.00/mo for the first 3 months, plus a 'first month free' banner. Site says 'many of our treatment plans cost as low as $10/month' without naming products; product pages for finasteride and combination products show no prices. Initial consultation is free; treatments ship every 3, 6 or 12 months and are not covered by insurance.
Price transparency on our rubric: Some prices published. Prices were checked on October 17, 2026 and change often; confirm at checkout.
Keeps pros and cons
Pros
- Free initial consultation with new purchase
- Care team includes physicians and advanced practice providers; patients can request a physician
- 180-day money-back guarantee on newer combination products for new patients
- Offers oral and topical finasteride, dutasteride and minoxidil options
Cons
- Most product prices are not shown on product pages
- All purchases final; prescription products cannot be returned
- Parent company settled NY AG allegations over subscription disclosures and cancellation (Aug 2026)
- No insurance coverage for treatments
How Keeps scores
Keeps scores 8.3 out of 10 on the six criteria every clinic is scored on. This score is provisional: we could not verify licensed states from published pages, so that criterion is left out of the average.
n/a = not applicable to this kind of provider · ? = not verifiable from published pages. How each criterion is scored.
What Keeps prescribes
- Finasteride
- Oral minoxidil (low dose)
- Topical finasteride + minoxidil
- Finasteride + minoxidil (Chew 3-in-1 and Drop 4-in-1 combination products)
- Dutasteride + minoxidil (Chew+ 5-in-1 and Drop+ 11-in-1 combination products)
- Minoxidil+ spray (Rx)
- Ketoconazole shampoo
- Sildenafil
- Tadalafil
How to cancel Keeps
Self-serve online. Site: adjust, pause or cancel 'at any time'; finasteride page says to call if the next refill is within 24 hours. Thirty Madison terms: subscriptions auto-renew; cancel via the site or by contacting the company; account closes at end of billing period. All purchases final; no returns/refunds except a 180-day money-back guarantee on Chew/Drop combination products for new patients (shipping and consult fees excluded). NY AG settlement (Aug 2026) alleged multi-step cancellations and delayed processing.
Is Keeps available in my state?
Not confirmed from published pages.
What customers say about Keeps
| Platform | Rating | Detail |
|---|---|---|
| Trustpilot ↗ | 3.5 / 5 | 285 reviews |
Third-party ratings as shown on October 17, 2026. They are not part of our score, and review platforms can be gamed in both directions.
Regulatory and legal history
- Aug 2026 NY Attorney General settlement: Thirty Madison (Keeps, Cove, Nurx) to pay $400,000 and change subscription disclosure, cancellation and refund practices. Source ↗
Who Keeps is best for
Men seeking online finasteride/minoxidil-based hair-loss treatment on a multi-month shipping plan who are comfortable with all-sales-final terms.
Highest-scoring alternatives for hair loss: Ro (9.0), Maximus (6.8), Hims & Hers (6.7).
Keeps FAQ
How much does Keeps cost?
Keeps starts at $20/mo for first 3 months (oral minoxidil; $30/mo list). Oral minoxidil checkout page (seen 2026-10-17) lists $30.00, promo $20.00/mo for the first 3 months, plus a 'first month free' banner. Site says 'many of our treatment plans cost as low as $10/month' without naming products; product pages for finasteride and combination products show no prices. Initial consultation is free; treatments ship every 3, 6 or 12 months and are not covered by insurance.
Does Keeps take insurance?
No. Keeps is cash pay. Some patients use their own insurance at an outside pharmacy for branded medication.
Is Keeps legit?
Keeps is an operating US telehealth provider founded in 2018, based in New York, NY. Prescriptions are written by licensed clinicians (MD/DO + NP/PA). It has a public regulatory or legal history: NY Attorney General settlement: Thirty Madison (Keeps, Cove, Nurx) to pay $400,000 and change subscription disclosure, cancellation and refund practices. (Aug 2026). Trustpilot rates it 3.5/5 from 285 reviews.
How do I cancel Keeps?
Site: adjust, pause or cancel 'at any time'; finasteride page says to call if the next refill is within 24 hours. Thirty Madison terms: subscriptions auto-renew; cancel via the site or by contacting the company; account closes at end of billing period. All purchases final; no returns/refunds except a 180-day money-back guarantee on Chew/Drop combination products for new patients (shipping and consult fees excluded). NY AG settlement (Aug 2026) alleged multi-step cancellations and delayed processing.
Is Keeps available in all states?
Not confirmed from published pages
Who prescribes at Keeps?
A mix of physicians (MD/DO) and nurse practitioners or physician assistants.
Sources
Regulatory and primary sources
- Keeps homepage ↗ · supports: medications, cancellationDetail, url
- Keeps oral minoxidil checkout ↗ · supports: priceFrom, priceDetail, insurance, costPublished
- Keeps finasteride ↗ · supports: priceDetail, costPublished, insurance, cancellationDetail, pros, cons
- Keeps FAQ: New Jersey options ↗ · supports: prescriberModel, pros
- Keeps refund and return policy ↗ · supports: cancellationDetail, cons
- Thirty Madison Terms and Conditions ↗ · supports: cancellation, cancellationDetail, hq, model, pros, insurance
- Healthline Keeps review (updated 2025-04-01) ↗ · supports: model, notes
- TechCrunch on Keeps launch ↗ · supports: founded
- NY AG press release, 2026-08-24 ↗ · supports: regulatoryOrLegal, cons, cancellationDetail
- Remedy Meds to acquire Thirty Madison ↗ · supports: notes
- Keeps on Trustpilot ↗ · supports: ratings
- Lindy Health clinic scoring rubric ↗ · the six criteria, their weights and the scoring tables