Longevity and biomarker testing statistics 2026: at-home labs, wearables and the longevity market

is the projected size of the US direct-to-consumer laboratory testing market by 2032¹

Market research firm estimate published July 2024; forecasts from different firms use different definitions and do not reconcile.

projected annual growth rate (CAGR) for US direct-to-consumer lab testing from 2025 to 2032¹

is expected to be the largest segment of the US direct-to-consumer lab testing market in 2025, with blood the leading sample type¹

year-over-year growth in Quest Diagnostics' consumer-initiated testing business in 2025²

Reported by 360Dx from Quest's fourth-quarter 2025 earnings call; the business includes questhealth.com and partnerships with telehealth and wearables companies.

year-over-year growth in Quest's QuestHealth.com direct-ordering business in 2025²

Figure attributed to Quest CFO Sam Samad on the earnings call, as reported by 360Dx.

tests are now offered on questhealth.com, Quest's consumer-initiated test platform³

Includes an Elite Health Panel assessing over 85 biomarkers.

of US patients have pursued blood testing out of curiosity from a lab provider, independent of a doctor's recommendation⁴

YouGov survey of 1,000 US adults who had lab testing in the past two years, conducted June 6-12, 2025, commissioned by Siemens Healthineers. Access to direct testing varies by state.

of US patients have administered a home self-test related to an illness or symptom⁴

of patients who pursued testing out of curiosity have not shared the results with a healthcare provider⁴

of US patients are interested in lab testing that can predict health risks⁴

of US patients have requested a lab test they learned about on social media⁴

of patients believe self-administered test results are as accurate as tests done at a doctor's office or lab⁴

of US adults aged 50 to 80 have purchased an at-home medical test⁵

Nationally representative survey; 32.0% had bought COVID-19 tests.

of US adults aged 50 to 80 have purchased an at-home DNA or genetic test⁵

of US adults aged 50 to 80 have purchased an at-home cancer screening test⁵

of older adults with household incomes above $100,000 versus lower incomes have purchased an at-home test⁵

of US adults used a wearable device in 2019-2020⁶

Health Information National Trends Survey (HINTS) data.

of US adults with cardiovascular disease used a wearable device in 2019-2020⁶

Use was 26% among adults at risk for cardiovascular disease.

of wearable users are willing to share their device data with clinicians⁶

of wearable users use their device daily⁶

Americans use a wearable device⁷

of US adults said they regularly wear a smartwatch or fitness tracker in 2019⁸

Pew survey of 4,272 US adults conducted June 3-17, 2019.

of adults in households earning $75,000 or more versus under $30,000 regularly wear a smartwatch or fitness tracker⁸

Oura smart rings have been sold since 2015, nearly 3 million of them in 2025⁹

News report of company figures at Oura's 2025 Series E round, which valued the company at $11 billion.

is the year FDA cleared the first over-the-counter continuous glucose monitor (Dexcom Stelo) for adults who do not use insulin¹⁰

Cleared March 5, 2024, for anyone 18 and older not using insulin.

valuation for longevity testing company Function Health after a $298 million Series B in November 2025¹¹

lab tests run by Function Health since 2023¹¹

annual Function Health membership price, cut from $499 in November 2025¹²

lab tests per year included in a Function Health membership, through 2,000+ US lab locations¹³

estimated annual size of the US wellness market, growing 5% to 10% a year¹⁴

From McKinsey's Future of Wellness survey of 5,000 consumers in China, the UK and the US, fielded August 2023, as reported by Spa Business.

of US consumers consider wellness a top or important priority¹⁴

of consumers in the UK and US bought a healthy aging or longevity product in the past year¹⁴

Combined UK and US figure, not US-only.

of US and Chinese consumers want personalized products and services that use biometric data¹⁴

of consumers surveyed across China, the UK and the US have bought a fitness wearable¹⁴

Not broken out for the US alone; 75% are open to using one in the future.