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Statistics · 31 figures · 15 sources

Direct-to-consumer telehealth statistics 2026: Hims & Hers, Ro, LifeMD and GLP-1 programs

This page collects subscriber, revenue and GLP-1 program figures for direct-to-consumer (DTC) telehealth companies, drawn mainly from SEC filings and company releases, plus drugmaker self-pay pricing and survey data on how consumers get GLP-1 drugs online. Hims & Hers, the largest public DTC telehealth company, reported $2,347.6 million in 2025 revenue, up 59%, and 2,891,000 subscribers at the end of June 2026.

By Lindy Health editorialUpdated October 18, 2026Sources: company-filing, industry, survey

Key findings

  1. Hims & Hers revenue reached $2,347.6 million in 2025, up 59% from 2024, and the company raised its 2026 revenue guidance to $3.1 billion to $3.3 billion.
  2. Hims & Hers had 2,891,000 subscribers at the end of Q2 2026, up 19% year over year, with monthly revenue of $92 per average subscriber.
  3. LifeMD had about 108,000 Weight Management Program subscribers at the end of Q2 2026, and about 95% of new weight management patients now start on branded GLP-1s.
  4. Novo Nordisk launched the Wegovy pill in January 2026 at a $149 monthly self-pay price for the starting dose, with Ro, LifeMD and Weight Watchers among the telehealth providers offering it.
  5. 17% of US adults who have taken a GLP-1 drug said they got it from an online provider or website, according to a late-2025 KFF poll.

How big is Hims & Hers?

$2,347.6 million

Hims & Hers revenue in 2025, up 59% year over year1

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$128.4 million

Hims & Hers net income in 20251

Adjusted EBITDA was $318.0 million. Net income was affected by a $68.0 million valuation allowance change.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$753.2 million

Hims & Hers revenue in Q2 2026, up 38% from $544.8 million in Q2 20252

US revenue was $621.8 million, up 16%. The company reported a Q2 2026 net loss of $86.3 million.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
2,891,000

Hims & Hers subscribers at the end of Q2 2026, up 19% from 2,439,000 a year earlier2

Subscribers were 2,511,000 at the end of 2025, up 13%.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$92

Hims & Hers monthly revenue per average subscriber in Q2 2026, up 21% from $762

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$3.1 billion to $3.3 billion

Hims & Hers full-year 2026 revenue guidance, raised in August 20262

In February 2026 the company had guided to $2.7 billion to $2.9 billion.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$131.4 million

Hims & Hers revenue outside the US in Q2 2026, up from $7.5 million a year earlier2

The company said its June 2026 acquisition of Eucalyptus helped international growth.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
More than 1.6 million

Hims & Hers subscribers were using a personalized treatment at the end of 2025, up more than 30% year over year3

The company also said over 20% of subscribers were addressing multiple conditions on its platform.

Hims & Hers Health, Inc. (SEC Form 8-K), 2026
Over 50 million

telehealth consultations facilitated by Hims & Hers since its founding, as of its 2025 annual report4

The company operates in the US, Canada, the UK and parts of the EU.

Hims & Hers Health, Inc. (SEC Form 10-K), 2026

How big are GLP-1 weight loss programs at telehealth companies?

About 9 months

time it took Hims & Hers weight loss category to reach $100 million in annual revenue3

The company said this compared with 3 to 4 years for its sexual health and hair loss categories. It did not disclose a weight loss revenue figure.

Hims & Hers Health, Inc. (SEC Form 8-K), 2026
Majority

of Hims & Hers 2025 revenue came from non-GLP-1 offerings, according to the company3

Hims & Hers Health, Inc. (SEC Form 8-K), 2026
Limited scale

is how Hims & Hers described its US access to compounded GLP-1 medications after shifting its weight loss offering in Q1 20265

Hims & Hers Q1 2026 revenue was $608.1 million, up 4%, while US revenue fell 8%.

Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
About 108,000

LifeMD Weight Management Program subscribers at the end of Q2 20266

LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
About 95%

of new LifeMD weight management patients begin treatment with branded GLP-1 therapies (Q2 2026)6

LifeMD said it is effectively at the end of its transition away from compounded GLP-1 medications.

LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
197,000

WW International (WeightWatchers) clinical subscribers at the end of Q2 2026, up 55.7% year over year7

WW total subscribers were 2,489,000, down 21.4%.

WW International, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$39.9 million

WW International clinical subscription revenue in Q2 2026, up 30.4% year over year7

Total WW revenue was $162.3 million.

WW International, Inc. (SEC Form 8-K, Exhibit 99.1), 2026

How big are Ro, LifeMD and other DTC telehealth companies?

$598 million

estimated annualized revenue for Ro in 2024, up 66% from $360 million in 20238

Ro is private and does not publish financials. This is a third-party estimate by Sacra.

Sacra, 2025
$7 billion

valuation of Ro in its most recent priced funding round, in February 20228

Sacra reports Ro has raised about $1.0 billion in primary capital.

Sacra, 2025
$194.1 million

LifeMD revenue in 2025, up 25% from 20249

LifeMD had 322,872 active subscribers at the end of 2025, up 16%.

LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
About 356,000

LifeMD active subscribers at the end of Q2 2026, up 20% year over year6

Q2 2026 revenue was $47.3 million, down 4%, and LifeMD cut its 2026 revenue guidance to $205.5 million to $212.5 million.

LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$212.6 million

Teladoc Health BetterHelp segment revenue in Q2 2026, down 12% year over year10

BetterHelp averaged 346,000 paying users in the quarter, down 11%.

Teladoc Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026
$9.53 billion

projected size of the US direct-to-consumer telehealth services market by 2030, growing at a 30.3% compound annual rate11

Third-party market research estimate; definitions vary widely between research firms.

ResearchAndMarkets via GlobeNewswire, 2024

What do GLP-1 drugs cost through direct-to-consumer programs?

$149

monthly self-pay price of the Wegovy pill starting dose (1.5 mg) at launch in January 202612

The 4 mg dose was $149 through April 15, 2026, then $199. The highest doses are $299 a month.

Novo Nordisk, 2026
3 million

Wegovy pill prescriptions between its January 5, 2026 launch and June 2, 202613

Counts partner-reported paid claims only.

Novo Nordisk US, 2026
$50

monthly copay for Wegovy for eligible Medicare beneficiaries through the Medicare GLP-1 Bridge, which started July 1, 202613

The program runs through the end of 2027.

Novo Nordisk US, 2026
$299

monthly self-pay price for the Zepbound 2.5 mg single-dose vial through LillyDirect, after Lilly's December 2025 price cut14

The 5 mg dose is $399 and other approved doses are $449 a month in the Zepbound Self Pay Journey Program. Figures taken from the search listing for the Lilly release because the release page blocked direct access.

Eli Lilly and Company, 2025
3

telehealth providers named by Novo Nordisk as offering the Wegovy pill at launch: Ro, LifeMD and Weight Watchers12

Novo Nordisk, 2026

How many people get GLP-1 drugs from online providers?

17%

of US adults who have taken a GLP-1 drug said they got it from an online provider or website (2025)15

76% got it from a doctor and 9% from a medical spa or aesthetic center. Respondents could give more than one source. Poll fielded October 27 to November 2, 2025.

KFF, 2025
12%

of US adults said they were currently taking a GLP-1 drug in late 2025, up 6 percentage points from May 202415

18% said they had ever used one.

KFF, 2025
56%

of GLP-1 users said the drugs were difficult to afford (2025)15

27% of insured users said they paid the full cost themselves.

KFF, 2025
22%

of adults not taking a GLP-1 said they would be interested in taking one to lose weight (2025)15

Interest rose to 43% among adults diagnosed with overweight or obesity who were not taking one.

KFF, 2025

Direct-to-consumer telehealth statistics: FAQ

How many subscribers does Hims & Hers have?

Hims & Hers reported 2,891,000 subscribers at the end of Q2 2026, up 19% from a year earlier. It ended 2025 with 2,511,000 subscribers, and more than 1.6 million were using a personalized treatment.

How much revenue does Hims & Hers make?

Hims & Hers revenue was $2,347.6 million in 2025, up 59%. Q2 2026 revenue was $753.2 million, up 38%, and the company guided to $3.1 billion to $3.3 billion for full-year 2026.

Do telehealth companies still sell compounded GLP-1s?

Less than before. Hims & Hers said in Q1 2026 that it now offers compounded GLP-1s on a limited scale while aligning with branded GLP-1 access. LifeMD said about 95% of new weight management patients start on branded GLP-1s and that it is effectively at the end of its transition away from compounded GLP-1s.

How much does the Wegovy pill cost without insurance?

Novo Nordisk set the self-pay price at $149 a month for the 1.5 mg starting dose at launch in January 2026, with the highest doses at $299 a month. It is offered through pharmacies and telehealth providers including Ro, LifeMD and Weight Watchers.

How many people buy GLP-1s online?

In a KFF poll fielded in late 2025, 17% of adults who had taken a GLP-1 said they got it from an online provider or website, and 9% from a medical spa. Overall, 12% of US adults said they were currently taking a GLP-1.

Sources

  1. Hims & Hers Health, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  2. Hims & Hers Health, Inc. Reports Second Quarter 2026 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  3. Q4 2025 Shareholder Letter. Hims & Hers Health, Inc. (SEC Form 8-K), 2026. company-filing
  4. Annual Report for fiscal year 2025. Hims & Hers Health, Inc. (SEC Form 10-K), 2026. company-filing
  5. Hims & Hers Health, Inc. Reports First Quarter 2026 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  6. LifeMD Reports Second Quarter 2026 Results. LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  7. WW International Second Quarter 2026 Results. WW International, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  8. Ro revenue, valuation and funding. Sacra, 2025. industry
  9. LifeMD Reports Fourth Quarter and Full Year 2025 Results. LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  10. Teladoc Health Reports Second Quarter 2026 Results. Teladoc Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
  11. U.S. Direct-To-Consumer Telehealth Services Market Trends Analysis Report 2024-2030. ResearchAndMarkets via GlobeNewswire, 2024. industry
  12. Novo Nordisk's Wegovy pill, the first and only oral GLP-1 for weight loss in adults, now broadly available across America. Novo Nordisk, 2026. company-filing
  13. Wegovy Medicare GLP-1 Bridge Access (press release). Novo Nordisk US, 2026. company-filing
  14. Lilly lowers the price of Zepbound (tirzepatide) single-dose vials. Eli Lilly and Company, 2025. company-filing
  15. Poll: 1 in 8 Adults Say They Are Currently Taking a GLP-1 Drug for Weight Loss, Diabetes or Another Condition. KFF, 2025. survey

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Lindy Health. “Direct-to-consumer telehealth statistics 2026: Hims & Hers, Ro, LifeMD and GLP-1 programs.” Updated October 18, 2026. https://lindyhealth.com/statistics/dtc-telehealth-statistics/