Key findings
- Hims & Hers revenue reached $2,347.6 million in 2025, up 59% from 2024, and the company raised its 2026 revenue guidance to $3.1 billion to $3.3 billion.
- Hims & Hers had 2,891,000 subscribers at the end of Q2 2026, up 19% year over year, with monthly revenue of $92 per average subscriber.
- LifeMD had about 108,000 Weight Management Program subscribers at the end of Q2 2026, and about 95% of new weight management patients now start on branded GLP-1s.
- Novo Nordisk launched the Wegovy pill in January 2026 at a $149 monthly self-pay price for the starting dose, with Ro, LifeMD and Weight Watchers among the telehealth providers offering it.
- 17% of US adults who have taken a GLP-1 drug said they got it from an online provider or website, according to a late-2025 KFF poll.
How big is Hims & Hers?
Hims & Hers revenue in 2025, up 59% year over year1
Hims & Hers net income in 20251
Adjusted EBITDA was $318.0 million. Net income was affected by a $68.0 million valuation allowance change.
Hims & Hers revenue in Q2 2026, up 38% from $544.8 million in Q2 20252
US revenue was $621.8 million, up 16%. The company reported a Q2 2026 net loss of $86.3 million.
Hims & Hers subscribers at the end of Q2 2026, up 19% from 2,439,000 a year earlier2
Subscribers were 2,511,000 at the end of 2025, up 13%.
Hims & Hers monthly revenue per average subscriber in Q2 2026, up 21% from $762
Hims & Hers full-year 2026 revenue guidance, raised in August 20262
In February 2026 the company had guided to $2.7 billion to $2.9 billion.
Hims & Hers revenue outside the US in Q2 2026, up from $7.5 million a year earlier2
The company said its June 2026 acquisition of Eucalyptus helped international growth.
Hims & Hers subscribers were using a personalized treatment at the end of 2025, up more than 30% year over year3
The company also said over 20% of subscribers were addressing multiple conditions on its platform.
telehealth consultations facilitated by Hims & Hers since its founding, as of its 2025 annual report4
The company operates in the US, Canada, the UK and parts of the EU.
How big are GLP-1 weight loss programs at telehealth companies?
time it took Hims & Hers weight loss category to reach $100 million in annual revenue3
The company said this compared with 3 to 4 years for its sexual health and hair loss categories. It did not disclose a weight loss revenue figure.
of Hims & Hers 2025 revenue came from non-GLP-1 offerings, according to the company3
is how Hims & Hers described its US access to compounded GLP-1 medications after shifting its weight loss offering in Q1 20265
Hims & Hers Q1 2026 revenue was $608.1 million, up 4%, while US revenue fell 8%.
LifeMD Weight Management Program subscribers at the end of Q2 20266
of new LifeMD weight management patients begin treatment with branded GLP-1 therapies (Q2 2026)6
LifeMD said it is effectively at the end of its transition away from compounded GLP-1 medications.
WW International (WeightWatchers) clinical subscribers at the end of Q2 2026, up 55.7% year over year7
WW total subscribers were 2,489,000, down 21.4%.
WW International clinical subscription revenue in Q2 2026, up 30.4% year over year7
Total WW revenue was $162.3 million.
How big are Ro, LifeMD and other DTC telehealth companies?
estimated annualized revenue for Ro in 2024, up 66% from $360 million in 20238
Ro is private and does not publish financials. This is a third-party estimate by Sacra.
valuation of Ro in its most recent priced funding round, in February 20228
Sacra reports Ro has raised about $1.0 billion in primary capital.
LifeMD revenue in 2025, up 25% from 20249
LifeMD had 322,872 active subscribers at the end of 2025, up 16%.
LifeMD active subscribers at the end of Q2 2026, up 20% year over year6
Q2 2026 revenue was $47.3 million, down 4%, and LifeMD cut its 2026 revenue guidance to $205.5 million to $212.5 million.
Teladoc Health BetterHelp segment revenue in Q2 2026, down 12% year over year10
BetterHelp averaged 346,000 paying users in the quarter, down 11%.
projected size of the US direct-to-consumer telehealth services market by 2030, growing at a 30.3% compound annual rate11
Third-party market research estimate; definitions vary widely between research firms.
What do GLP-1 drugs cost through direct-to-consumer programs?
monthly self-pay price of the Wegovy pill starting dose (1.5 mg) at launch in January 202612
The 4 mg dose was $149 through April 15, 2026, then $199. The highest doses are $299 a month.
Wegovy pill prescriptions between its January 5, 2026 launch and June 2, 202613
Counts partner-reported paid claims only.
monthly copay for Wegovy for eligible Medicare beneficiaries through the Medicare GLP-1 Bridge, which started July 1, 202613
The program runs through the end of 2027.
monthly self-pay price for the Zepbound 2.5 mg single-dose vial through LillyDirect, after Lilly's December 2025 price cut14
The 5 mg dose is $399 and other approved doses are $449 a month in the Zepbound Self Pay Journey Program. Figures taken from the search listing for the Lilly release because the release page blocked direct access.
telehealth providers named by Novo Nordisk as offering the Wegovy pill at launch: Ro, LifeMD and Weight Watchers12
How many people get GLP-1 drugs from online providers?
of US adults who have taken a GLP-1 drug said they got it from an online provider or website (2025)15
76% got it from a doctor and 9% from a medical spa or aesthetic center. Respondents could give more than one source. Poll fielded October 27 to November 2, 2025.
of US adults said they were currently taking a GLP-1 drug in late 2025, up 6 percentage points from May 202415
18% said they had ever used one.
of GLP-1 users said the drugs were difficult to afford (2025)15
27% of insured users said they paid the full cost themselves.
of adults not taking a GLP-1 said they would be interested in taking one to lose weight (2025)15
Interest rose to 43% among adults diagnosed with overweight or obesity who were not taking one.
Direct-to-consumer telehealth statistics: FAQ
How many subscribers does Hims & Hers have?
Hims & Hers reported 2,891,000 subscribers at the end of Q2 2026, up 19% from a year earlier. It ended 2025 with 2,511,000 subscribers, and more than 1.6 million were using a personalized treatment.
How much revenue does Hims & Hers make?
Hims & Hers revenue was $2,347.6 million in 2025, up 59%. Q2 2026 revenue was $753.2 million, up 38%, and the company guided to $3.1 billion to $3.3 billion for full-year 2026.
Do telehealth companies still sell compounded GLP-1s?
Less than before. Hims & Hers said in Q1 2026 that it now offers compounded GLP-1s on a limited scale while aligning with branded GLP-1 access. LifeMD said about 95% of new weight management patients start on branded GLP-1s and that it is effectively at the end of its transition away from compounded GLP-1s.
How much does the Wegovy pill cost without insurance?
Novo Nordisk set the self-pay price at $149 a month for the 1.5 mg starting dose at launch in January 2026, with the highest doses at $299 a month. It is offered through pharmacies and telehealth providers including Ro, LifeMD and Weight Watchers.
How many people buy GLP-1s online?
In a KFF poll fielded in late 2025, 17% of adults who had taken a GLP-1 said they got it from an online provider or website, and 9% from a medical spa. Overall, 12% of US adults said they were currently taking a GLP-1.
Sources
- Hims & Hers Health, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- Hims & Hers Health, Inc. Reports Second Quarter 2026 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- Q4 2025 Shareholder Letter. Hims & Hers Health, Inc. (SEC Form 8-K), 2026. company-filing
- Annual Report for fiscal year 2025. Hims & Hers Health, Inc. (SEC Form 10-K), 2026. company-filing
- Hims & Hers Health, Inc. Reports First Quarter 2026 Financial Results. Hims & Hers Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- LifeMD Reports Second Quarter 2026 Results. LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- WW International Second Quarter 2026 Results. WW International, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- Ro revenue, valuation and funding. Sacra, 2025. industry
- LifeMD Reports Fourth Quarter and Full Year 2025 Results. LifeMD, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- Teladoc Health Reports Second Quarter 2026 Results. Teladoc Health, Inc. (SEC Form 8-K, Exhibit 99.1), 2026. company-filing
- U.S. Direct-To-Consumer Telehealth Services Market Trends Analysis Report 2024-2030. ResearchAndMarkets via GlobeNewswire, 2024. industry
- Novo Nordisk's Wegovy pill, the first and only oral GLP-1 for weight loss in adults, now broadly available across America. Novo Nordisk, 2026. company-filing
- Wegovy Medicare GLP-1 Bridge Access (press release). Novo Nordisk US, 2026. company-filing
- Lilly lowers the price of Zepbound (tirzepatide) single-dose vials. Eli Lilly and Company, 2025. company-filing
- Poll: 1 in 8 Adults Say They Are Currently Taking a GLP-1 Drug for Weight Loss, Diabetes or Another Condition. KFF, 2025. survey
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Lindy Health. “Direct-to-consumer telehealth statistics 2026: Hims & Hers, Ro, LifeMD and GLP-1 programs.” Updated October 18, 2026. https://lindyhealth.com/statistics/dtc-telehealth-statistics/